The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Learn more about us

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Contact now

Subscribe to our newsletter!

More from our blog

See all posts

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading

Absolute Links vs. Relative Links - SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound…
Continue reading
Prev. Post
All Posts
Next Post
No Comments

  1. Pingback: shaka

  2. Pingback: esports

  3. Pingback: tadalafil online provider guide

  4. Pingback: tadalafil generic equivalence explained

  5. Pingback: Tadalafil Duration Explained

  6. Pingback: compare sildenafil and tadalafil

  7. Pingback: Sildenafil Timing Guide

  8. Pingback: sinusitis amoxicillin guide

  9. Pingback: otitis media medical summary

  10. Pingback: online medicine verification

  11. Pingback: vardenafil adverse event details

  12. Pingback: onset and duration metrics

  13. Pingback: vardenafil mechanism in ED treatment

  14. Pingback: sildenafil secure purchase

  15. Pingback: minoxidil foam vs liquid full comparison

  16. Pingback: minoxidil information hub

  17. Pingback: ivermectin PK FAQ

  18. Pingback: ketoconazole indication page

  19. Pingback: when to use acyclovir ointment

  20. Pingback: bupropion and metformin together

  21. Pingback: minoxidil foam results

  22. Pingback: cialis dosage levels

  23. Pingback: doxycycline for uti

  24. Pingback: proscar mg

  25. Pingback: levitra su amazon

  26. Pingback: Embroidered Blouse

  27. Pingback: udenafil side effects

  28. Pingback: tadalafil libido reddit

  29. Pingback: cenforce sildenafil 150mg

  30. Pingback: tadalafil 5mg pictures

  31. Pingback: sildenafil tablet doses

  32. Pingback: tadalafil herbal supplement

  33. Pingback: flagyl for dogs

  34. Pingback: sertraline for anxiety 50mg

  35. Pingback: metoprolol

  36. Pingback: buy zithromax online uk

  37. Pingback: Süpyancı

  38. Pingback: child porn

  39. Pingback: spam

  40. Pingback: porn

  41. Pingback: spam

  42. Pingback: porn

  43. Pingback: porn

  44. Pingback: spam

  45. Pingback: spam

  46. Pingback: porn

  47. Pingback: spam

  48. Pingback: porn

  49. Pingback: spam

  50. Pingback: porn

  51. Pingback: porn

  52. Pingback: spam

  53. Pingback: child porn

  54. Pingback: porn

  55. Pingback: child porn

  56. Pingback: porn

  57. Pingback: spam

  58. Pingback: porn

  59. Pingback: porn

  60. Pingback: porn

  61. Pingback: price of asthalin inhaler

  62. Pingback: child porn

  63. Pingback: ivermectol

  64. Pingback: porn

  65. Pingback: spam

  66. Pingback: porn

  67. Pingback: porn

  68. Pingback: imitrex migraine med

  69. Pingback: porn

  70. Pingback: professorkorotkov.ru

  71. Pingback: psycholog-korotkov.ru

  72. Pingback: ivermectino.com

  73. Pingback: child porn

  74. Pingback: olimelt 2.5 mg tablet

  75. Pingback: child porn

  76. Pingback: child porn

  77. Pingback: cenforce 200 india

  78. Pingback: psikhologvyalte.ru

  79. Pingback: Fildena double

  80. Pingback: sildenafil tablets

  81. Pingback: tadalista super active softgel

  82. Pingback: here

  83. Pingback: porn

  84. Pingback: meritking porn

  85. Pingback: spam

  86. Pingback: meritking porn

  87. Pingback: spam

  88. Pingback: meritking porn

  89. Pingback: meritking porn

  90. Pingback: spam

  91. Pingback: spam

  92. Pingback: meritking porn

  93. Pingback: spam

  94. Pingback: spam

  95. Pingback: meritking porn

  96. Pingback: spam

  97. Pingback: meritking porn

  98. Pingback: rybelsus benefits

  99. Pingback: benemid cost

  100. Pingback: Ventolin

  101. Pingback: dosage of Azithromycin for chlamydia

  102. Pingback: child porn

  103. Pingback: tadalafil 5 mg for women

  104. Pingback: fuck google

  105. Pingback: spam

  106. Pingback: Recovery from burnout or emotional exhaustion can include improved intimacy when assisted by best place buy viagra online forum.

  107. Pingback: 36 hour cialis

  108. Pingback: ekzistenczialnyj

  109. Pingback: endobloc 5 mg uses

  110. Pingback: Ïñèõîëîã, ïñèõîòåðàïåâò, ïñèõèàòð, ïñèõîàíàëèòèê

  111. Pingback: vigrakrs.com

  112. Pingback: Imulast 200

  113. Pingback: 5yucMCMAAAAJ

  114. Pingback: cathopic.com/@avanafil

  115. Pingback: instagram.com/korotkovlakanfreud

  116. Pingback: avanafil içeren ilaçlar

  117. Pingback: ivert

  118. Pingback: site

  119. Pingback: malegramen.wordpress.com

  120. Pingback: Sochi-psiholog-Russia

  121. Pingback: viagra 150 mg prices

  122. Pingback: discount kamagra

  123. Pingback: viagra tablets india

  124. Pingback: t.me/s/psy_chat_online

  125. Pingback: order generic Cenforce 100mg

  126. Pingback: super vilitra

  127. Pingback: Forum

  128. Pingback: jozsildenafil.com

  129. Pingback: parleviagra.com

  130. Pingback: prix du cialis 20 mg

  131. Pingback: 439W6fo

  132. Pingback: psy

  133. Pingback: r2f.ru

  134. Pingback: xblx.ru

  135. Pingback: dilts.g-u.su

  136. Pingback: anatoliy-alekseyevich-derkach.ru

  137. Pingback: artane confusion

  138. Pingback: can you get toradol no prescription

  139. Pingback: periactin walmart

  140. Pingback: cyproheptadine anticholinergic

  141. Pingback: zanaflex generic name

  142. Pingback: tizanidine hcl get high

  143. Pingback: where buy ketorolac for sale

  144. Pingback: can you overdose on maxalt

  145. Pingback: does mobic help menstrual cramps

  146. Pingback: imdur ingredients

  147. Pingback: rizatriptan wirkungsweise

  148. Pingback: lioresal pdf

  149. Pingback: is sumatriptan over the counter

  150. Pingback: piroxicam and bladder cancer

  151. Pingback: baclofen neck spasms

  152. Pingback: azathioprine algerie

  153. Pingback: imuran overgeven

  154. Pingback: meloxicam elimination

  155. Pingback: elavil bladder problems

  156. Pingback: mebeverine tablets dosage

  157. Pingback: cilostazol droga

  158. Pingback: what is diclofenac sodium topical gel 1

  159. Pingback: mestinon max dosage

  160. Pingback: expired imitrex injection

  161. Pingback: indomethacin patent ductus arteriosus neonates

  162. Pingback: half life of amitriptyline

  163. Pingback: buying generic pyridostigmine without dr prescription

  164. Pingback: carbamazepine for bipolar disorder

  165. Pingback: how much tegretol do you take for trigeminal neuralgia

  166. Pingback: sulfasalazine and low white blood cell count

  167. Pingback: does etodolac contain opiates

  168. Pingback: celebrex support group

  169. Pingback: ibuprofen uses in children

  170. Pingback: gabapentin half life

  171. Pingback: gabapentin nephrotoxic

  172. Pingback: celecoxib methotrexate interaction

  173. Pingback: junior motrin dose

  174. Pingback: pharmacy online tadalafil

  175. Pingback: what pharmacy has oxycodone in tampa fl

  176. Pingback: pantoprazole online pharmacy

  177. Pingback: tadalafil review

  178. Pingback: tadalafil over the counter

  179. Pingback: what happens if you take sildenafil and tadalafil together

  180. Pingback: tadalafil 5mg for female

  181. Pingback: wedgewood pharmacy tacrolimus

  182. Pingback: tadalafil near me

  183. Pingback: griseofulvin online pharmacy

  184. Pingback: snovitra 20 mg vardenafil

  185. Pingback: sildenafil 50 mg price

  186. Pingback: oxycodone pharmacy finder

  187. Pingback: viagra malaysia pharmacy

  188. Pingback: sildenafil pulmonary hypertension dose

  189. Pingback: cialis contraindications

  190. Pingback: online pharmacy cialis review

  191. Pingback: vardenafil prices

  192. Pingback: kroger pharmacy fluoxetine

  193. Pingback: generic for levitra

  194. Pingback: levitra vs viagra

  195. Pingback: tadalafil and sildenafil together

  196. Pingback: what is the difference between sildenafil and tadalafil

  197. Pingback: what is the difference between viagra and cialis

  198. Pingback: buy now levitra

  199. Pingback: online pharmacy ultram

  200. Pingback: tadalafil sublingual

  201. Pingback: levitra 10 mg buy online

  202. Pingback: mazzogran sildenafil 100mg

  203. Pingback: sildenafil pills

  204. Pingback: does sildenafil work

  205. Pingback: what does sildenafil look like

  206. Pingback: sildenafil citrate 50 mg

  207. Pingback: can you take viagra daily

  208. Pingback: vardenafil tablets 20 mg

  209. Pingback: kroger pharmacy tamiflu

  210. Pingback: goodrx price for tadalafil

  211. Pingback: gsk levitra coupon 2019

  212. Pingback: cristiano ronaldo skills

  213. Pingback: football skills

  214. Pingback: web sitesi kurma

  215. Pingback: Buy instagram followers

  216. Pingback: Konya Seo Uzman脹

  217. Pingback: track location by phone number

  218. Pingback: пинап кз

  219. Pingback: prednisone pharmacy

  220. Pingback: prednisone prescription for sale

  221. Pingback: farmacia online 24 horas

  222. Pingback: farmacias online baratas

  223. Pingback: starzbet

  224. Pingback: starzbet

Leave a Comment